It is essential that you base your innovation and transformation on the needs of the user, while also taking into account both the business and technical aspects of the digital transformation. For many organizations, these goals involve keeping in touch with your audience in the digital age and staying competitive.
But it is also important how your organization is built. For example, you should also consider which processes are essential to remain centralized and which processes would benefit from more flexibility and autonomy within the organization. Finally, look closely at current technical systems and determine how the systems limit the ability of the organization to achieve its business objectives.
If it is completely clear how the 'why' is filled in, the required functionalities can be determined and filled in. Below you will find a number of important topics to optimize communication.
Each segment can be represented by an archetype, the persona. A persona usually contains information about your customer's demographics, interests, needs, and preferences.
Define your brand communication strategy and core messages based on the identified personas. How are you going to inform, convince, enlighten, educate, remember and enrich your target audience about your products and your offers?
You have to be where the customer is, they determine the channel. There you can expand your brand. With which contact moments can you generate interest, increase conversion and make your customer base even more loyal?
You need to determine the best way to deliver the right experience. Channel specific content usually works best. It takes a little more time but will certainly yield the highest reward.
The personalization strategy starts with segmenting the audience, your customers. You can gain insight into the interests, behaviors and preferences of each market segment to send targeted communication.
When it is clear how and why the transformation will take place, only then is it time to focus on the technical aspect of your digital innovation and transformation process. The technology follows the strategy, not the other way around.
The most crucial aspect of the digital innovation and transformation journey is the transition of the digital business mindset.
The digital business mentality, a mentality to make the entire organization digitally adaptable. Deploying new features in minutes instead of weeks or months is essential to deliver timely and relevant digital experiences for now and in the future.
We can analyze the various aspects together with our partners. Each partner has its specialty, which produces better and faster results.
It is not only the automation of communication flows. The best channel will also have to be chosen for each message. Each channel has its advantages and idiosyncrasies.
We ensure that your existing systems are linked. This means you don't have to make expensive investments. We work with all known systems for the most effective communication with the customer.
In principle, you only need to define automated communication once. Then it works for everyone. Every customer is treated the same whether you have 100 or 100,000.